Proven methodology.
National impact.
Data and actionable insights that power change.
With over 30 years in business, we understand market research and how to generate the data and actionable insights you need.
EMRS is an established, independent, full-service social and market research business. We deliver contemporary quantitative and qualitative data and insights that improve our clients’ understanding and management of issues key to their business, customers and stakeholders.
Headquartered in Hobart, and with an office in Sydney, we operate across Australia.
EMRS uses world-leading data collection and analytical software. We operate one of Australia’s largest and busiest market research call centres (75 seats and 120 interviewers on call) , with the capability to deliver surveys quickly and efficiently – even for hard-to-reach demographics. We own the largest Tasmanian Community Online Panel which offers low-cost online insights into the views of residents and consumers in Tasmania. And full integration with our global parent firm,
C|T Group, means we can offer clients access to the best available researchers, and advisory and strategy expertise.
Quantitative Research
Values, behaviour and psychographic segmentation of community, consumer and employee groups.
Marketing Effectiveness
Including brand health check, competitor analysis, and customer experience.
Regional Australia Profiling
Including social, consumer and economic attributes.
Business Strategy
Including business strategy research, benchmarking, and program evaluation.
Third-Party Data Collection
We collect all data in-house, through our own call centre with its dedicated team of trained interviewers, our fully hosted online research offering, and our focus group facilities in Hobart.
Market Research Advice and Training
Including research design, data collection effectiveness, and data analysis.
Independent Research Evaluation
Including pre- and post-campaign analysis and campaign evaluation.
We specialise in local community and consumer research.
We are specialists in community and consumer research and understand regional Australians like no other research firm. We also produce Tasmania’s only quarterly State Voting Intentions Poll which is relied upon by community and political stakeholders in Tasmania. Through our respected TasTalks series, we deliver around 20 self-originated, topical online surveys, as well as four Omnibus research rounds every year for the benefit of the community.
Government
EMRS is a trusted social and market researcher for all levels of Government in Australia, especially State and Local Government. Being ISO20252:2019 certified, we meet the most stringent quality standards expected by this sector.
Transport
EMRS regularly conducts studies into customer and user experience and behaviour, brand and branding insights, infrastructure development, consumer choice modelling and data analysis.
Agriculture, Forestry & Fishing
EMRS is known for its extensive experience and knowledge in conducting quantitative and qualitative research for private and public-sector agriculture, forestry, and fishing industry stakeholders across Australia.
Utilities
EMRS supports the energy, water and waste management sectors through consumer experience, community attitudes, infrastructure development, and service and program evaluations.
Tourism
EMRS has consistently been the research provider of choice for the key Government agencies and industry bodies protecting and promoting Tasmania’s tourism sector and its assets.
We deliver full-service strategic research and data driven by rigorous processes.
in-house call centre
75-seat
around 200 research projects delivered annually
200
fully trained and supervised interviewers
120+
around 100,000 people surveyed by telephone annually
100,000
around 25,000 people surveyed online annually